About

Carl built the engine. Paul's shows put it to the test.

SlateRoom is the work of two brothers. Carl spent twenty years building software and designing products, and designed every part of SlateRoom. Paul has spent fifteen years making television and podcasts, and his shows are where each new part is tried first.

Co-founder and CEO

Carl Brunson

More than 20 years in software engineering, design leadership and product strategy. Computer science and mathematics, a master's in interactive design from SCAD, and an executive MBA.

Before SlateRoom, Carl was the design leader at Verikai, an AI insurtech that exited at about $120M. He led its brand overhaul and design system and built the AI workflows that ran its marketing without a department: five times the demo requests, 35% more site traffic and 60% email open rates. He runs Buildcraft, a studio for the human side of AI products: tools that creators and content teams can trust.

What Carl built

The engine that turns a video into timed passages and a read
Audiences built from real accounts, with every claim sourced
Changes tied to the exact words and seconds they are about
The clip editor, thumbnails and editor exports
The app you see in every screenshot on this site

"The goal was to build something a creator could put in front of their own team and defend. That is the bar every read is held to."

carl@buildcraft.design · buildcraft.design

Co-founder

Paul C. Brunson

TV presenter, author and behavioral-science expert with more than 15 years across US and UK television, working with broadcasters and platforms including Netflix, Peacock, Channel 4 and UKTV. Host of the podcast We Need to Talk and co-host of Love in Session.

Paul founded SOAR Productions, which develops scripted, unscripted, factual, vertical and social-first content for UK and US platforms. SOAR is SlateRoom's first design partner, so new work is tried on real shows before it reaches anyone else.

"SlateRoom is the tool I wish I'd had for the last 15 years of commissioning meetings."

soarproductions.com · paulcbrunson.com

Paul C. Brunson, standing outside a cafe

Why it exists

Feedback on a video usually arrives as opinions with no address: "the middle drags," "the hook is weak." An editor cannot act on that. SlateRoom gives each note an address in the video and a reason tied to a specific audience, so the person making the change knows what to do and why.

Audiences differ. The same episode can land with one community and grate on another, and the people who comment are not always the people who watch. SlateRoom keeps the audience named on every read and says where each claim about that audience came from.

How we work

Who sees our content?

Your videos are processed by the SlateRoom engine and the model providers it uses, under data agreements. Your media, your channel connection and anything derived from your content are not used to train shared models.

Where does our data live?

In encrypted cloud storage in the United States. SlateRoom keeps what your review needs, a smaller preview copy, the transcript and still frames, and releases the original upload once processing finishes. You can ask for deletion at any time.

What if a read disagrees with our instincts?

Then you decide. Every change shows its reason and the passage it is about, so your team can check it, agree or disagree. Nothing is applied until you choose it.

Will we see how it works?

Yes. The methodology page explains what the engine does, what it has been tested against, and what we do not claim yet.

Bring your next video.

See what is worth changing for the people you want to reach.

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